Same is a design studio from Berlin. We use in-depth knowledge of emerging technologies and creative research to imagine desirable futures.
Technology + Context = Innovation.
To tackle the complex intertwining of technology and society we combine engineering with artistic research to create a broad range of comprehensible experiences from consumer technology to exhibitions and speculative design studies.
Beyond Design Research.
As a design team of different backgrounds and approaches, we offer a broad range of solutions. By combining proven design research methods with our experience in software development and engineering, user experience and material design, we untie the interweavings of technology and society.
Product Design and Brand Communication.
Digital, as well as physical products, are the gateways to the digital layer connecting cities, countries, and societies. We feel a strong responsibility for the importance of design in defining how technologies are used, which then shape how we act and interact.
Beyond design research methodology, we believe that to fully leverage the potential of a technology, it is necessary to work with a hands-on approach. Because of this we never shy away from prototyping our ideas, whether by building functional physical prototypes or even machine learning enabled software.
The way people use a technology not only profoundly shapes how it is perceived, but also strongly influences how people feel as members of a digital society.
We believe that it is important to engage in a discourse about emerging technologies to envision the possible futures that should be built using them. By giving lectures about artificial intelligence, teaching machine learning in university workshops and developing new tools for designers to leverage machine learning as a more accessible technology, we invite people to work together to shape a sustainable future.
To develop a strong and sustainable design strategy, we closely collaborate with our clients to lay out a sustainable design strategy. We put a strong emphasis on how to leverage the implementation of emerging technologies.
We develop strategies and products based on new manufacturing technologies and materials. By combining proven design strategies with our engineering know-how we contextualize technology.
We focus on end-to-end design of technology-based products. This includes the development of early-stage concepts, UX strategy, prototyping of physical and digital products and experiences, product design and development based on available manufacturing technologies.
We offer workshops to show our clients how machine learning and artificial intelligence actually work.
With our hands-on approach, we show you how these technologies can be used to build great products and envision feasible product concepts.
Creative Technology & Design
Concept & Trend Analysis
Creative Research & Material Design
Industrial Design & Visualization
+49 30 2885 2595