Same is a design studio from Berlin. We use in-depth knowledge of emerging technologies and creative research to imagine desirable futures.
Technology + Context = Innovation.
To tackle the complex intertwining of technology and society we combine engineering with artistic research to create a broad range of comprehensible experiences from consumer technology to exhibitions and speculative design studies.
Beyond Design Research.
As a design team of different backgrounds and approaches, we offer a broad range of solutions. By combining proven design research methods with our experience in software development and engineering, user experience and material design, we untie the interweavings of technology and society.
Product Design and Brand Communication.
Digital, as well as physical products, are the gateways to the digital layer connecting cities, countries, and societies. We feel a strong responsibility for the importance of design in defining how technologies are used, which then shape how we act and interact.
Beyond design research methodology, we believe that to fully leverage the potential of a technology, it is necessary to work with a hands-on approach. Because of this we never shy away from prototyping our ideas, whether by building functional physical prototypes or even machine learning enabled software.
The way people use a technology not only profoundly shapes how it is perceived, but also strongly influences how people feel as members of a digital society.
We believe that it is important to engage in a discourse about emerging technologies to envision the possible futures that should be built using them. By giving lectures about artificial intelligence, teaching machine learning in university workshops and developing new tools for designers to leverage machine learning as a more accessible technology, we invite people to work together to shape a sustainable future.
Talks, Workshops, Projects
Interaction and Machine Learning
Virtual Reality Installation
»Moderne am Main 1919 – 1933«
— Museum Angewandte Kunst, Frankfurt
together with Caspar Schirdewahn
Nadine Auth &
+49 30 2885 2595