Same is a design studio from Berlin. We use in-depth knowledge of emerging technologies and creative research to imagine desirable futures.
Beyond Design Research.
We are fascinated with technology. We focus on how new and emerging technologies can be implemented in products. Our team has many years of industry experience in the field of technology design and innovation research.
Hands-on approach.
Beyond design research methodology, we believe that to fully leverage the potential of a technology, it is necessary to work with a hands-on approach. Design includes ideation, but it really works its magic in the seams of the product development process. That's why we closely work with our client's R&D teams, in-house design teams, and management.
Product design.
Digital, as well as physical products, are the gateways to the digital layer connecting cities, countries, and societies. We feel a strong responsibility for the importance of design in defining how technologies are used, which then shape how we act and interact.
We believe that everybody who invents develops and distributes technology needs to be aware that technology shapes societies and vice versa. Respecting this two-way process is the foundation of sustainable innovation. This especially affects the ways we design products to be interacted with.
Dialogue.
It's important to engage in a discourse about emerging technologies to envision the possible futures that should be built using them. By giving lectures about artificial intelligence, teaching machine learning in university workshops, and developing new tools for designers to leverage machine learning as a more accessible technology, we invite people to work together to shape a sustainable future.
Contextualizing Technology
office@same.vision
+49 30 2885 2595
Cotheniusstr. 6
D-10407 Berlin